Fashion marketing communications /Physical details: xi, 203 pages : color illustrations ; 25 cm ISBN:9781405150606 (pbk.).
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|EBooks||Main||391.00688 (Browse shelf)||Available||EF135|
"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness"--P.  of cover.