SOPHIA SHREE B. K. SOMANI MEMORIAL POLYTECHNIC

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SOPHIA SMT. MANORAMA DEVI SOMANI COLLEGE

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Fashion marketing communications /

by Lea-Greenwood, Gaynor.
Physical details: xi, 203 pages : color illustrations ; 25 cm ISBN:9781405150606 (pbk.).
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"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness"--P. [4] of cover.

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